Key Question: Will a Social Media Marketing Campaign Really Work?



Key Answer :   You won’t find the complete answer here.  Will a social media marketing campaign really work is a question for the ages: the new-ages that is. There are so many variables to a proper answer that you will not find one answer that fits by limiting your research to this article.

It depends on what you are trying to accomplish.   In fact, unless you undertake a comprehensive marketing analysis (what I prefer to call a current state inbound marketing survey), the answer will elude you completely.

¨      You will need to examine what has been done to date (if anything), its success level, identify your intentions and list your objectives.

¨      Further, you need to identify the personas you are targeting.  Don’t know, there is more analysis ahead of you.

¨      You will need to define how much time it will take to accomplish your expressed goals, and who is the dedicated individual to handle the tasks.

¨      Unless you take the time to work with someone that actually knows Social Media Marketing, you won’t know where or if to begin.

¨      It is a whole lot more than Likes and Fans, Connections and Re-Pins.

It doesn’t mean that you have to sign a long, drawn out contract with some inbound marketing agency, it does mean that you better know what you are getting into on the front end, so that you know the outcomes, and what it will take to get there.

What have you learned so far about social media by reading this? Not much with regard to the initial question, but I hope you realize by now that it is not an easy answer to come up with, and anyone that tells you it is simple is lying to you.

What you should have learned is that you probably need a professional content marketing strategist that can better answer the question.  Someone that has expertise in the digital marketing space, which includes social media marketing.  Today’s inbound marketing industry is loaded with newbies, oldies, and a whole lot of others.  Journalists that have a national following are now pawning themselves off as “Content Marketers” but haven’t a clue what social media is let alone how it fits into an overall content marketing strategy.  Search out someone or some firm that has the expertise, and can offer a complimentary evaluation prior to getting involved with marketing campaigns in the new world of online marketing.  You’ll save a lot of frustration, learn something, and be the wiser regardless of moving forward or not.

Good & Happy Marketing!

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About davidjdunworth

Dunworth’s success comes from a simple belief; “I can sleep when I am dead; then there will be plenty of time for that!” Since the door to door days of his youth, Dunworth has opened, managed and sold more than 25 businesses, and works as a consultant to entrepreneurs and emerging enterprises. His advice for entrepreneurs desiring to grow quickly: “Find the busiest man or woman you can find and enlist their support. You’d be amazed at the results.”
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6 Responses to Key Question: Will a Social Media Marketing Campaign Really Work?

  1. EilisDoe says:

    The matter is : any good, impressive, well done campaing or info or get in thouch campaign will work at the beginning, but if the product or service proposed is not really so good as the numbers of like or what ever else, any technical, web or www support will blow up in a few. This is what I believe. The net gives instruments not products or services, given by humans, the net may optimize the organization of the mkt campaign and save money for ADV or contacts or management, but doesn’t give quality of the purposed product/service.
    I think this is the only answer in which I do believe. What about David?

    • David thinks that it takes a whole lot of effort for the payoff to really happen. Most think that it’s as simple as a point and shoot camera. You perform an action and get an immediate, gratifying reaction. Not the case at all. Orchestration, forethought, planning, PROPER execution and consistency are the ways it will work in THE LONG RUN. We live in a society of instant gratification, and this will not produce it.

      Thanks for your comments. I appreciate the commentary. Anybody else?

      • EilisDoe says:

        I will never believe in instat gratification, I will never be able to consider it as a basic topic. I will be among People thinking in a differebnt way. I do not need to be stressed by instant in a so stressing situation, I am long lasting based individual ….

      • EilisDoe says:

        The world was build upon many thinks and concepts, not only instat gratification. For the luck of all of us, People is different one from the other. If you have found your solution in a fast life style, using Oscar Wilde words “we will be dead for so long time after death …” live you life, but I don’t accept to be judjed, ironically, for my life-time style. I need to do things useful and lond lasting based upon necessities and priority, I have to make researches, trials, and then build up a solution: well done and long lasting, not many in an instant sold out and than change something and make again money …. this stupid blog is not my business of course. My business is a net of European professionals working for the promotion of the territory, including areas suffering the crisis and looking to North Africa and other Developping Countries around. We never act with the pressure of time. We do what we have to do. Our web platform is done and kept updated by an international skilled Company and their webmasters, and the work we do is very …..diplomatic. Nothing to do with “hurry up”. I am not obliged to give you that URL, the company press service is delegate for that, and there is no reason to be involved in my blog.
        So, amen is not a comment for what I do, or better we do, there are other life styles, believe me.
        Amen.

      • As you have so eloquently pointed out, there are words from everyone about everything. We are all entitled to have an opinion, and how we choose to express it. I am confident your readers can discern what you may be trying to say, but some of my audience fail to grasp your intent. Good luck saving your end of the world; I will continue to focus on mine.

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