Key Answer : You won’t find the complete answer here. Will a social media marketing campaign really work is a question for the ages: the new-ages that is. There are so many variables to a proper answer that you will not find one answer that fits by limiting your research to this article.
It depends on what you are trying to accomplish. In fact, unless you undertake a comprehensive marketing analysis (what I prefer to call a current state inbound marketing survey), the answer will elude you completely.
¨ You will need to examine what has been done to date (if anything), its success level, identify your intentions and list your objectives.
¨ Further, you need to identify the personas you are targeting. Don’t know, there is more analysis ahead of you.
¨ You will need to define how much time it will take to accomplish your expressed goals, and who is the dedicated individual to handle the tasks.
¨ Unless you take the time to work with someone that actually knows Social Media Marketing, you won’t know where or if to begin.
¨ It is a whole lot more than Likes and Fans, Connections and Re-Pins.
It doesn’t mean that you have to sign a long, drawn out contract with some inbound marketing agency, it does mean that you better know what you are getting into on the front end, so that you know the outcomes, and what it will take to get there.
What have you learned so far about social media by reading this? Not much with regard to the initial question, but I hope you realize by now that it is not an easy answer to come up with, and anyone that tells you it is simple is lying to you.
What you should have learned is that you probably need a professional content marketing strategist that can better answer the question. Someone that has expertise in the digital marketing space, which includes social media marketing. Today’s inbound marketing industry is loaded with newbies, oldies, and a whole lot of others. Journalists that have a national following are now pawning themselves off as “Content Marketers” but haven’t a clue what social media is let alone how it fits into an overall content marketing strategy. Search out someone or some firm that has the expertise, and can offer a complimentary evaluation prior to getting involved with marketing campaigns in the new world of online marketing. You’ll save a lot of frustration, learn something, and be the wiser regardless of moving forward or not.
Good & Happy Marketing!