Ensuring CRM With QR Codes
David J Dunworth
(CEO of TeXT-Icon Mobile Marketing Communications)
QR Codes are beginning to appear on all sorts of products, adverts and media platforms. One can spot them in magazine ads, on packaging, on billboards and signage of all varieties. While appearing a bit more unusual than the typical bar code, their popularity and uses are growing by the day. Big box retailers are boasting of new marketing and advertising methods to get products off the shelves and through the cash registers. The Home Depot, once the second largest retailer in the world (second only to Wal-Mart) plans on introducing QR codes on packaging of their products so that customers can take them directly from the shelf and through a self service scanner, paying with their mobile device. Technology taking another leap forward!
I personally prefer http://www.Neustar.com to source QR codes, and mobile marketing firms offer QR codes to their customers, but in reality, they can be created free of charge. In addition to Neustar, they can be acquired at any number of internet sites; qrstuff.com, quickqr.com, reality-qr.com and scannation.com, among others. For a free app go to http://www.getreader.biz
Today’s advertising and marketing efforts include QR codes. An obvious addition to any product packaging, billboard or print ad, the QR code allows users to read these codes by using their mobile phone camera feature, as well as reader application.
In reality they really aren’t new- they have been used in Japan for years, and then migrated to Europe several years ago. They were introduced to North America within the past few years, but are just now really catching on.
Quick Response codes aren’t limited to pointing to a particular company, product or service, they can be created for individuals, Vcards can be created, a short code messages, phone numbers, web addresses or other forms of communicative features.
The ability to interact with customers using QR codes is limited only by the imagination, and new uses are identified daily. From a Customer satisfaction standpoint, these code images will be able to quickly transact business, from transfer of product information to and from customer and manufacturer or customer service organization. As time goes by and the population of the U.S. converts to Smartphones, the uses will multiply. This is truly an amazing time.
Customer relationship management can be enhanced through the use of QR codes, as information to and from the customer can be transacted securely, as it is indeterminable without a reader, so files may be able to be protected through the use of secret coding embedded into the QR code at its creation.
David J Dunworth is CEO of TeXT-Icon Mobile Marketing Communications Company, and can be found at the following links.