Bright Video Email Ideas for Dim Bulbs

The following article was originally published in The Growth Masters Daily (

Bright Video Email Ideas for Dim Bulbs


David J Dunworth

(CEO of TeXT-Icon Mobile Marketing Communications)

 Producing video emails may take some getting used to, but the concept is easily mastered.  You don’t have to be the brightest bulb in the fixture, but it helps if you can grasp the technology.  With full color templates for nearly every conceivable event, message and topic, the right visual enhancements will make your email memorable, and your emails will be welcomed.

Books     There are a few production tasks to perform in order to produce effective video emails.  First, choose a backdrop to position you in front of and make sure the light source will be behind the camera.  You might be sitting at a desk, standing near a bookshelf or walking through the factory.  Don’t sit with a window behind you as the image will be dark.  Ensure the lighting is behind the camera. In any case, ensure that the lighting is sufficient to produce a clear, visible image.

Second, once your filming location has been identified and your lighting has been tested, do a dry run of your message to make yourself comfortable in front of a camera.  Some find it almost natural, others may require some rehearsal, and still others have a face for radio.  Nearly everyone can master this technology, so don’t be shy.

Lastly, dress appropriately for the message.  If this is a formal video, business attire might be a good idea.  In today’s casual work environments, you may come off stuffy, old fashioned and stodgy if you wear a suit, but a sport coat might work fine. It’s up to you and how you feel about your personal image, of course.  You decide.

Some ideas are worth mentioning, and will aid in the processing and time management. Use the following suggestions to your advantage or peril.

  • Make sure your mobile phone is turned off, or out of the room during creation of your messages.  If you have an administrator, have that person hold all your calls.

  • Relax and be comfortable, regardless of how the day has been up to production time.  This is supposed to be natural, friendly and flow in a cheerful manner.

  • If you stumble during the message, stop and re-record.  It doesn’t take much effort at all to perform a do-over if you stumble on your words, get distracted or fumble.

  • Use a specific template to help with the overall look and message.  If you are sending birthday greetings, a colorful birthday template provides a great border for the video.  Most video email marketing firms offer different (Talk Fusion offers more than 500) templates, so make them work for you.

  • If you have professionally created television commercials, insert them into the email along with a personal message from you.  That way you can personalize each message, and support your company commercial message.

  • Everyone is different when it comes to productivity and creativity.  Some people do their best in the early hours of the morning, while others are more productive after lunch.  Regardless of the time of day, your biorhythms need to be in tune with your production time.

  • If you find a need to send multiple emails to several recipients, construct them in blocks of time, rather than one now, one later.  Once you are in the flow, it will become easier; you will have an easier time producing them and have more fun.

  • Not all email responses will require a video email.  Traditional email replies are perfectly acceptable, and a timely response is more important than creative flair.

  • You as the CEO may not be the face of the company, and the one that controls the marketing message of the firm is often the best person to put in front of a camera.  For every day emails, however, the personal touch is always best, especially when the video email is personal.

These suggestions are not a cure all for getting in front of a camera, but with a tiny bit of practice, everyone can be successful at the creative aspects of communicating with the latest technologies.

Happy Marketing!

                                                                                                   TeXT-Icon Mobile Marketing Communications
David J Dunworth is a consultant and coach to the entrepreneur and emerging enterprise sectors, and is CEO of TeXT-Icon Mobile Marketing Communications, a full service mobile marketing firm. See his blog at

About davidjdunworth

Dunworth’s success comes from a simple belief; “I can sleep when I am dead; then there will be plenty of time for that!” Since the door to door days of his youth, Dunworth has opened, managed and sold more than 25 businesses, and works as a consultant to entrepreneurs and emerging enterprises. His advice for entrepreneurs desiring to grow quickly: “Find the busiest man or woman you can find and enlist their support. You’d be amazed at the results.”
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4 Responses to Bright Video Email Ideas for Dim Bulbs

  1. Great insight. As a video communicator your customers will see not only your company, but hear and see your passion that the written word just doesn’t translate.

    • Thank you Judy for comments that make so much sense. Yes, you are correct; recipients of your video emails can clearly understand not only the message, but feel the passion of your message, thereby eliminating any misunderstandings. I find it to be the best technological improvement in email marketing that has come along in a long, long time. Not only is it bleeding edge, it is very affordable. For more information please check out my web site. You can find it at

      Thanks again.

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