Monthly Archives: June 2011

Daily Deals Will Cost $$$$$


Why not use mobile marketing campaigns for capturing customers? Sure, Groupon® and Living Social®, Gilt City®, Idilly®, Zully® and a host of others all can bring in customers, but at what cost? By incorporating a mobile marketing campaign along with it (or stand alone) by in-house advertising of a “Members Only” club, would-be joiners can simply “text to join” and you capture their data for as long as they remain in the “Club.”
My Gift to you is the concept of growing a loyal, dedicated customer base in which you can market to, reward, survey, coupon and an imagination’s worth of marketing opportunities Continue reading

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Retail Rallies Around Mobile – mHealth Uncertain of its Use


This article was originally published on The Growth Masters Daily (thegrowthmastersdaily.com) Retail Rallies Around Mobile – mHealth Uncertain of its Use By David J Dunworth O. C. E. As recently reported by Millennial Media (see SMART Report-April,’11), mobile commerce and … Continue reading

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Mobile Money Transactions Going Global


Reported recently in a new research report by Berg Insight®, mobile money users will grow from 133 million users in 2010 to reach more than 700 million users in 2015. The total value of mobile money transactions will reach more than $215 Billion U.S. Continue reading

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Email, Social Media or What?


Time is a cost that most marketers seem to take
little notice of, unless they are using direct mail. The fact of the matter is,
all forms of communications take time to prepare, deliver, monitor and analyze
results for their success or failure. Time is the great equalizer, and therefore
is something that must be taken into account. While there are virtual assistants
that can Tweet, Post on Facebook or send out mass emails, there are costs
involved. Continue reading

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Top Ten Must-Have Skills Every Entrepreneur Needs Part 2


The point is that, as an entrepreneur, it is important to know your limitations, fill in the shortcomings you have with competent people and let the experts do what they do. Continue reading

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Top Ten Must Have Skills Every Entrepreneur Needs Part 1


Like a toolbox full of items, skill sets are what’s used to build a successful business. Continue reading

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War of the Cyber World-Fiction?


ATTENTION U.S. BASED CYBER HACKERS – Things are about to change for you. With the Pentagon considering military action against countries that harbor cyber terrorists, those in-country may just as well consider being next on the list. If this goes … Continue reading

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Advertising and Branding – Two Sides of the Same Coin


There will be a long list of ideas, strategies, concepts and statements that come from the process, and need to be documented for possible later use. Who knows, you may identify a product life extension idea that can be used down the road. Continue reading

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