Hey Small Business! How to Improve Your Google Listing


How to Improve Your Google Listing

 and Any Other Top Search Engines

According to Wikipedia, the definition of a web directory listing is as follows:

A web directory listing or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links.[1]

A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. Most web directory listing entries are also not found by web crawlers but by humans.[1] The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. A web directory listing service often allow site owners to submit their site for inclusion, and have editors review submissions for fitness.

Web directory listing is not as easy as it may appear to be.  Getting found is more than placing a static web site on the internet, there is a comprehensive strategy that must be implemented to assure success.  If your business partners are novice webmasters, this may prove to be problematic. Today’s businesses are found on the internet, not the yellow pages.

Although most web sites are found on the internet through the use of keywords and keyword phrases, a web directory listing is different, as Wikipedia so aptly explains.  Why is this important for small businesses that can’t afford their own complete inbound marketing campaigns to align themselves with a major site that holds preferred vendors? Because they may be driving traffic that you are not experiencing, and you can cross-market with them.

Already have a web site but still not “getting found?”  Not to worry, you will merely have to invest time and money boosting your rankings on the search engines.  How does one do that?

There is no secret to improving Google rankings, but there are specific strategies that make “getting found” by the web directing listing services.  It takes significant effort, continuous monitoring and a dedicated web master that cares about maintaining a web presence worthy of prospective customers’ searches.  The main ingredient in search engine optimization (SEO) is knowing how the search engines find web sites, and how to not only input the information, but knowing what the most highly sought after search words are at any given time.

It’s all about Keywords and Keyword Phrases

A search for the most widely searched for keywords and key phrases used this month will reveal these, and incorporating them into your web site, on-page optimization, landing pages and content offerings will move your site up the ranks on Google and other search engines such as MSN and Yahoo, among many others.  Keywords change often, so even though your site ranks on the first few pages of a search, your listing may not be in the same place next month. What’s a small business person to do?  Good question!

Exposure on Web Sites

Having your business information on a site that maintains a first page listing for the industry they serve is a great way to “get found.” With a listing on the site, customers have your information on a trusted site, where information and services listings are readily accessible.

A web directory listing on more than one site will provide additional search options, but may not be in the best interest of the consumer, as they may become distracted during a search for the right retailer.  Consequently, the cost for maintaining a  separate site, providing engaging content, consistently driving results toward enhancing the search engine rankings may be cost prohibitive to most small shops.

When finding the next project or having the next customer present themselves is first on the list of the small business owner, working with a trusted partner and cross-marketing may be the key to top line revenues at an affordable price.  Setting out to create an inbound marketing program is not only time consuming, it can be costly if not done correctly.  A strategic alliance with a firm well represented on the web can solve customer awareness, marketing and perceived quality through that alignment.  Customers that know a firm will trust the selected partners on their preferred listing.

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About davidjdunworth

Dunworth’s success comes from a simple belief; “I can sleep when I am dead; then there will be plenty of time for that!” Since the door to door days of his youth, Dunworth has opened, managed and sold more than 25 businesses, and works as a consultant to entrepreneurs and emerging enterprises. His advice for entrepreneurs desiring to grow quickly: “Find the busiest man or woman you can find and enlist their support. You’d be amazed at the results.”
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