How to Use Pinterest for Business


Pinterest has taken the social media world by storm. Having only been around a couple of months, the discussions about how to use Pinterest for business is swirling into a frenzy on many a discussion forum.

By now you know that I write for a living, and the blog is my outlet for both pieces I have written for it and re-prints of blog articles I have published elsewhere.  I focus on inbound marketing for business, teaching them how to ‘get found’ on the internet.  Pinterest for business is one more tool in the arsenal for we content marketers.  A bulletin board for business (or personal) is a great way to showcase the corporate culture,  photos of publications in which the company has appeared, storytelling (what social media is all about) and a board highlighting all of the other social media sites to which the company can be found. Another single location where interested parties can Like, Follow or comment on what your company is up to.

Pinterest for business is a newbie on the social media block, so to speak, but in January alone they gathered more than 11 Million unique visitations.  That statistic drove the interest to skyrocket, with companies, marketers, individuals and groups to Pin their favorite things, interests and company brag points.

Here are some tips to get your client business exposure on Pinterest:

¨      Have Fun and Enjoy Yourself.  Nobody likes stogy old company dribble.  The funnier the Pins, the more the items will get re-Pinned. That equates to more exposure to where you may have never ventured.

¨      Keep it Updated.  Have you ever been to a web site that hasn’t been updated in months or years?  It gives the appearance like nobody’s home.  Bad for business. Once or twice a week for updates is probably sufficient, so don’t blow the time budget by having too much fun.

¨      Link Pinterest to Your Other Social Networks.  People are curious, but they are often lazy as well.  Make it simple to navigate to your other sites, including your product offerings with back links to your website.

¨      Use it for Marketing Research.  Pinterest can be used to gather intelligence on the likes and dislikes by visiting others’ boards.

¨      Tell-Don’t Sell.  Remember, social media is for social not sales.  Visitors will be offended and won’t come back if you use it purely for selling products or services.

¨      The use of Affiliate Links. Utilizing Pinterest for business by tapping into the affiliate marketing end of things provides an opportunity to sell by not selling, but offering links to affiliate sites. This way the selling is actually done outside of the Pinterest platform.

Personal or corporate, Pinterest is a social site that has added another dimension to the storytelling, or content marketing. It is a vehicle by which we let others know a bit more about ourselves, our companies and what matters to us.  Bravo, I say.

Good & Happy Marketing


About davidjdunworth

Dunworth’s success comes from a simple belief; “I can sleep when I am dead; then there will be plenty of time for that!” Since the door to door days of his youth, Dunworth has opened, managed and sold more than 25 businesses, and works as a consultant to entrepreneurs and emerging enterprises. His advice for entrepreneurs desiring to grow quickly: “Find the busiest man or woman you can find and enlist their support. You’d be amazed at the results.”
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