If the digital experience in traditional firms is limited and overhead top heavy with traditional marketing executives, it will create a “falling behind with little hope of catching up” belief system unless things change rapidly. In this sweeping digital age, that is a formula for disaster. Continue reading
From now until July 4th, the Kindle version is only $0.99. On the 5th of July it will revert to $19.95.
The print version will be available in a few weeks @ $27.95. Continue reading
What’s even weirder is that, with 5% of the followers of The Washington Post and The New York Times has, gets more +1s than any other newspaper. With 33,206 +1s per week on average, the Post is the only major U.S. paper (with more than 200 followers) that gets a significant multiple of weekly +1s per follower. It gets 1.7 +1s per person encircling it, and the rest of the leaders get a small fraction of their follower count. Continue reading
Just because you came up with the idea doesn’t mean that it is a good one; that you know best or your decisions are final. Stay humble, open to suggestion and review each step in the process, each milestone and every interaction as though it meant success or failure at any given moment. If you don’t move cautiously, and rush to conclusions without interaction and critique from others, your idea may not turn out as successful as you want. Use the people you have gathered around you as critical components of the process from start to outcome. A team effort is always better than a single person’s viewpoint. Continue reading
Some business owners claim that they possess a marketing plan in their head; it’s probably right next to their tactical business plan. Unless your plan is on paper, it is nothing more than idle thoughts, with no commitment, structure, metrics or key strategies. Continue reading
Making and Keeping Promises By David J Dunworth O.C.E. Why would anyone want to be great at doing this? It makes all the sense in the world, that’s why! I have the greatest news on this front that I have … Continue reading
This article was originally published by The Growth Masters Daily (www.thegrowthmastersdaily.com) Deal of the Day Vs Mobile Marketing The company known as Groupon has revolutionized email marketing, becoming a multi-billion dollar valued business and did it in a mere two … Continue reading