Category Archives: Entrepreneurism

Why Traditional Marketing Agencies are Failing……….. and what to do about it


If the digital experience in traditional firms is limited and overhead top heavy with traditional marketing executives, it will create a “falling behind with little hope of catching up” belief system unless things change rapidly. In this sweeping digital age, that is a formula for disaster. Continue reading

Advertisements
Posted in Entrepreneurism, Leadership, Marketing, Personal Opinion | Tagged , , , , , , , , , | Leave a comment

Announcing! The Entrepreneur’s Bill of Rights


From now until July 4th, the Kindle version is only $0.99. On the 5th of July it will revert to $19.95.

The print version will be available in a few weeks @ $27.95. Continue reading

Posted in Entrepreneurism, Personal Development | Tagged , , | 1 Comment

Is Print Truly Dead?


What’s even weirder is that, with 5% of the followers of The Washington Post and The New York Times has, gets more +1s than any other newspaper. With 33,206 +1s per week on average, the Post is the only major U.S. paper (with more than 200 followers) that gets a significant multiple of weekly +1s per follower. It gets 1.7 +1s per person encircling it, and the rest of the leaders get a small fraction of their follower count. Continue reading

Posted in Entrepreneurism, Leadership, Personal Opinion | Tagged , , , , , , , , | Leave a comment

Why You Need a Ghostwriter


   It’s all about Quality Content, isn’t it?  If your company has a blog, you need a ghostwriter.  It makes sense, after all, especially if you are the only one that is responsible for content creation. Quality content is not … Continue reading

Posted in Entrepreneurism, Marketing, Social Media, Uncatagorized | Tagged , , , , | Leave a comment

Prescription for Change


Prescription for Change Getting your web site found in the new era of search What’s the Secret? Content, that’s what. Compelling, engaging quality content that makes your readers’ lives better, entertains them or solves a troublesome problem. Locking in loyalty … Continue reading

Posted in Entrepreneurism, Marketing, Social Media | Tagged , , , , | Leave a comment

More Ideas on Ideas


Just because you came up with the idea doesn’t mean that it is a good one; that you know best or your decisions are final. Stay humble, open to suggestion and review each step in the process, each milestone and every interaction as though it meant success or failure at any given moment. If you don’t move cautiously, and rush to conclusions without interaction and critique from others, your idea may not turn out as successful as you want. Use the people you have gathered around you as critical components of the process from start to outcome. A team effort is always better than a single person’s viewpoint. Continue reading

Posted in Entrepreneurism, Marketing | Tagged , , , , , , , , | Leave a comment

True Social Entrepreneurship


While it is admirable to consider one’s actions as a social entrepreneur to work within the non-profit environment, I contend that if not as important, it is more valuable to work within the framework of for profit social entrepreneurship. Profit is NOT a dirty word! Such dedication to profit generating enterprises will cause a more lasting impact on the population, the economy and the sustenance of the globe as well. After all, it’s better to teach a man to fish than it is to give a man a fish. Charity and good deeds, while noteworthy have limited and time sensitive impact on the recipient and marketplace. While it may feel good to do good works of charity handing out food, providing shelter or funding social works repeatedly, the recipient may be better off learning a skill that can provide sustainable income to remove him from economic hardship. Why not focus on how to improve people’s lives for the long term, rather than “getting them through the week.” By merely providing short-term charity, consider long-term time investment in the betterment of society through entrepreneurship, and the creation of jobs. Continue reading

Posted in Entrepreneurism, Leadership, Personal Opinion | Tagged , , , , , , , , , | 1 Comment

Thinking Through the Seven Must Do’s for Marketing Planning


Some business owners claim that they possess a marketing plan in their head; it’s probably right next to their tactical business plan. Unless your plan is on paper, it is nothing more than idle thoughts, with no commitment, structure, metrics or key strategies. Continue reading

Posted in Entrepreneurism, Leadership, Marketing | Tagged , , , , , , , , | Leave a comment

Making and Keeping Promises


Making and Keeping Promises By David J Dunworth O.C.E. Why would anyone want to be great at doing this?  It makes all the sense in the world, that’s why!  I have the greatest news on this front that I have … Continue reading

Posted in Entrepreneurism, Marketing, Personal Opinion | Tagged , , , , , | Leave a comment

Mobile Marketing Vs Deal of the Day Marketing


This article was originally published by The Growth Masters Daily (www.thegrowthmastersdaily.com) Deal of the Day Vs Mobile Marketing The company known as Groupon has revolutionized email marketing, becoming a multi-billion dollar valued business and did it in a mere two … Continue reading

Posted in Entrepreneurism, Marketing | Tagged , , , , , , , , , | Leave a comment