Category Archives: Leadership

Why Traditional Marketing Agencies are Failing……….. and what to do about it

If the digital experience in traditional firms is limited and overhead top heavy with traditional marketing executives, it will create a “falling behind with little hope of catching up” belief system unless things change rapidly. In this sweeping digital age, that is a formula for disaster. Continue reading

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Is Print Truly Dead?

What’s even weirder is that, with 5% of the followers of The Washington Post and The New York Times has, gets more +1s than any other newspaper. With 33,206 +1s per week on average, the Post is the only major U.S. paper (with more than 200 followers) that gets a significant multiple of weekly +1s per follower. It gets 1.7 +1s per person encircling it, and the rest of the leaders get a small fraction of their follower count. Continue reading

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True to Your Corporate Values?

  In the good old days, corporations formulated their brands and corporate values from the inside out. That is to say, that the deeply held values of the person at the top insisted that the entire organization hold true to … Continue reading

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How Listening Increases Return on Relationships

It takes much more than providing the type of content our customers might be looking for, but identifying what customers want to hear about your particular operating niche. Continue reading

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True Social Entrepreneurship

While it is admirable to consider one’s actions as a social entrepreneur to work within the non-profit environment, I contend that if not as important, it is more valuable to work within the framework of for profit social entrepreneurship. Profit is NOT a dirty word! Such dedication to profit generating enterprises will cause a more lasting impact on the population, the economy and the sustenance of the globe as well. After all, it’s better to teach a man to fish than it is to give a man a fish. Charity and good deeds, while noteworthy have limited and time sensitive impact on the recipient and marketplace. While it may feel good to do good works of charity handing out food, providing shelter or funding social works repeatedly, the recipient may be better off learning a skill that can provide sustainable income to remove him from economic hardship. Why not focus on how to improve people’s lives for the long term, rather than “getting them through the week.” By merely providing short-term charity, consider long-term time investment in the betterment of society through entrepreneurship, and the creation of jobs. Continue reading

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Thinking Through the Seven Must Do’s for Marketing Planning

Some business owners claim that they possess a marketing plan in their head; it’s probably right next to their tactical business plan. Unless your plan is on paper, it is nothing more than idle thoughts, with no commitment, structure, metrics or key strategies. Continue reading

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The Lucky Seven Must Do’s for Marketing Plans

It is of little consequence if your business is online or brick and mortar, a product or service type of business, small or large. All businesses need to utilize a formal plan, however constructed, as long as it is on paper. If you commit anything to paper, your focus will be enhanced by that action. Continue reading

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Top Ten Must-Have Skills Every Entrepreneur Needs Part 2

The point is that, as an entrepreneur, it is important to know your limitations, fill in the shortcomings you have with competent people and let the experts do what they do. Continue reading

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Top Ten Must Have Skills Every Entrepreneur Needs Part 1

Like a toolbox full of items, skill sets are what’s used to build a successful business. Continue reading

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The Circle of Business Success

Through this process, every aspect of business should be central to the organization. What I mean is that everything should be available to the entire planning team, from marketing and sales to operations, finance and senior leadership. A single marketing calendar for promotions, sales strategic planning so that it can coincide with marketing, finance to ensure that funds will be available to support the sales and marketing activities and operations to ensure that staffing levels, raw materials and resources are on hand and ready for production. The entire supply chain is affected, and therefore should be an active participant of the “Circle” team. Continue reading

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