Category Archives: Marketing

Why Traditional Marketing Agencies are Failing……….. and what to do about it


If the digital experience in traditional firms is limited and overhead top heavy with traditional marketing executives, it will create a “falling behind with little hope of catching up” belief system unless things change rapidly. In this sweeping digital age, that is a formula for disaster. Continue reading

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Is Your Marketing Agency Blog Like the Cobbler’s Kids?


  Is your marketing agency blog showing signs that you are not taking care of your needs in deference to your clients?  The Cobbler’s Kids often were barefoot, and when they did have shoes, the replacement or updating of them … Continue reading

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Why Proper Distribution of Content Makes the Difference


Why Proper Distribution of Content Makes the Difference By David J Dunworth O.C.E. Today’s marketing is all about providing engaging, informative and worthwhile content.  Marketing agencies are specifically geared to assist businesses “get found” and grow business.  As a marketing … Continue reading

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Key Question: Will a Social Media Marketing Campaign Really Work?


It depends on what you are trying to accomplish. In fact, unless you undertake a comprehensive marketing analysis (what I prefer to call a current state inbound marketing survey), the answer will elude you completely. Continue reading

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The Content Marketing Payoff


Precious few dollars can be wasted on marketing, so when money is invested, the content marketing payoff must be sizable, and recognizable.  We all (most of us anyway) realize that the traditional marketing and sales model is ineffective, and with … Continue reading

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Content Farms……Phoooie!


     Not everyone writes their own marketing material, in fact, there are word farms generating hundreds of articles per hour, specifically for inbound marketing agencies (among others). These agencies are buying automated content and reselling it as original material … Continue reading

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Why You Need a Ghostwriter


   It’s all about Quality Content, isn’t it?  If your company has a blog, you need a ghostwriter.  It makes sense, after all, especially if you are the only one that is responsible for content creation. Quality content is not … Continue reading

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Social Media Publishing


Content

Content is King!

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Why Embracing Content Marketing Makes Sense


Professionally speaking, a content marketing strategist is a mini-agency that can sift through the corporate goals and aspirations, information on the company’s web site, long-term mission and vision and other on-hand information and put an action plan together to be most effective. Continue reading

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How to Use Pinterest for Business


  Pinterest has taken the social media world by storm. Having only been around a couple of months, the discussions about how to use Pinterest for business is swirling into a frenzy on many a discussion forum. By now you … Continue reading

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