Category Archives: Personal Opinion

Why Traditional Marketing Agencies are Failing……….. and what to do about it


If the digital experience in traditional firms is limited and overhead top heavy with traditional marketing executives, it will create a “falling behind with little hope of catching up” belief system unless things change rapidly. In this sweeping digital age, that is a formula for disaster. Continue reading

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Is Print Truly Dead?


What’s even weirder is that, with 5% of the followers of The Washington Post and The New York Times has, gets more +1s than any other newspaper. With 33,206 +1s per week on average, the Post is the only major U.S. paper (with more than 200 followers) that gets a significant multiple of weekly +1s per follower. It gets 1.7 +1s per person encircling it, and the rest of the leaders get a small fraction of their follower count. Continue reading

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Content Farms……Phoooie!


     Not everyone writes their own marketing material, in fact, there are word farms generating hundreds of articles per hour, specifically for inbound marketing agencies (among others). These agencies are buying automated content and reselling it as original material … Continue reading

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Employee Break Room Essentials: Design and Supplies


This space can house more than a place for lunch or a coffee break, it can contain information on activities employees may be involved with, such as volunteer groups or other outside activities that they might be involved with as a group. It can also serve as a centralized information place for company benefits, postings, etc. Employee morale is the one aspect of the workplace that is most affected by the employee break room. Supplies suited for the particular break room you choose should be taken into consideration when determining overall budget. Continue reading

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Brace Yourself Amazon, Here comes the iPad 3


With the new product research rather sketchy at the moment on the iPad 3, TechBargains’ survey also highlighted some of the most hoped-for features, and would be elated to discover were contained in the new product launch. Continue reading

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The Retail and Tablet Disconnect


As stated by W. Sean Ford, COO and CMO of Zmags, “Only one quarter of retailers are ready to take a consumer through checkout over tablets, but 49 percent of today’s tablet owners said they plan to shop even more next year using their device.” Continue reading

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True Social Entrepreneurship


While it is admirable to consider one’s actions as a social entrepreneur to work within the non-profit environment, I contend that if not as important, it is more valuable to work within the framework of for profit social entrepreneurship. Profit is NOT a dirty word! Such dedication to profit generating enterprises will cause a more lasting impact on the population, the economy and the sustenance of the globe as well. After all, it’s better to teach a man to fish than it is to give a man a fish. Charity and good deeds, while noteworthy have limited and time sensitive impact on the recipient and marketplace. While it may feel good to do good works of charity handing out food, providing shelter or funding social works repeatedly, the recipient may be better off learning a skill that can provide sustainable income to remove him from economic hardship. Why not focus on how to improve people’s lives for the long term, rather than “getting them through the week.” By merely providing short-term charity, consider long-term time investment in the betterment of society through entrepreneurship, and the creation of jobs. Continue reading

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Sorry I Have Been Gone


Sorry I have been gone for these past four months or more, but I have been on a quest to find my health, sanity and future.  You see, I went on a journey to the most unlikely of places for … Continue reading

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Making and Keeping Promises


Making and Keeping Promises By David J Dunworth O.C.E. Why would anyone want to be great at doing this?  It makes all the sense in the world, that’s why!  I have the greatest news on this front that I have … Continue reading

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Lennon vs. Jefferson


“I predict future happiness for Americans if they can prevent the government from wasting the labors of the people under the pretense of taking care of them,” T. Jefferson. Continue reading

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