Tag Archives: advertising

Got Mobile?


With U.S. business marketplace feverishly working toward incorporating mobile into their marketing and communications mix, it is estimated that by the end of 2012, 30% of all business will have mobile technology as part of their routine operating plan. Continue reading

Advertisements
Posted in Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Email, Social Media or What?


Time is a cost that most marketers seem to take
little notice of, unless they are using direct mail. The fact of the matter is,
all forms of communications take time to prepare, deliver, monitor and analyze
results for their success or failure. Time is the great equalizer, and therefore
is something that must be taken into account. While there are virtual assistants
that can Tweet, Post on Facebook or send out mass emails, there are costs
involved. Continue reading

Posted in Personal Opinion, Uncatagorized | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Advertising and Branding – Two Sides of the Same Coin


There will be a long list of ideas, strategies, concepts and statements that come from the process, and need to be documented for possible later use. Who knows, you may identify a product life extension idea that can be used down the road. Continue reading

Posted in Entrepreneurism, Marketing | Tagged , , , , , , , , , , , , , , | 7 Comments

Kick Starting the Start Up Part 4 of 4


So far this four part series has covered what it takes to get that start up business from the idea stage through to funding. Now we are to cover the final aspect of the series, the marketing and advertising of … Continue reading

Posted in Entrepreneurism | Tagged , , , , , , , , , , , , , , , , , | Leave a comment