Tag Archives: Branding

It’s Not If, But When?

Today’s experts in the field have learned the truth that it is all about making a connection with an individual, rather than shot-gunning they are rifling their messages to consumers. Marketers and advertisers know exactly where the eyes are, and they are on their mobile devices. No longer, is the mobile phone a luxury or “for emergency use only” device, it is the extension of our communications abilities, our vehicle to connect. Continue reading

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Advertising and Branding – Two Sides of the Same Coin

There will be a long list of ideas, strategies, concepts and statements that come from the process, and need to be documented for possible later use. Who knows, you may identify a product life extension idea that can be used down the road. Continue reading

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