Tag Archives: content marketing

Why Traditional Marketing Agencies are Failing……….. and what to do about it


If the digital experience in traditional firms is limited and overhead top heavy with traditional marketing executives, it will create a “falling behind with little hope of catching up” belief system unless things change rapidly. In this sweeping digital age, that is a formula for disaster. Continue reading

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Why Proper Distribution of Content Makes the Difference


Why Proper Distribution of Content Makes the Difference By David J Dunworth O.C.E. Today’s marketing is all about providing engaging, informative and worthwhile content.  Marketing agencies are specifically geared to assist businesses “get found” and grow business.  As a marketing … Continue reading

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Just when I Thought the Internet was Great………….


If you read my articles, you know I don’t take sides in much of anything, I merely write content about the aspects of business, marketing, entrepreneurship etc.  I do, however, use the internet as a research vehicle for my writing, … Continue reading

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The Content Marketing Payoff


Precious few dollars can be wasted on marketing, so when money is invested, the content marketing payoff must be sizable, and recognizable.  We all (most of us anyway) realize that the traditional marketing and sales model is ineffective, and with … Continue reading

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Content Farms……Phoooie!


     Not everyone writes their own marketing material, in fact, there are word farms generating hundreds of articles per hour, specifically for inbound marketing agencies (among others). These agencies are buying automated content and reselling it as original material … Continue reading

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Why Embracing Content Marketing Makes Sense


Professionally speaking, a content marketing strategist is a mini-agency that can sift through the corporate goals and aspirations, information on the company’s web site, long-term mission and vision and other on-hand information and put an action plan together to be most effective. Continue reading

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Prescription for Change


Prescription for Change Getting your web site found in the new era of search What’s the Secret? Content, that’s what. Compelling, engaging quality content that makes your readers’ lives better, entertains them or solves a troublesome problem. Locking in loyalty … Continue reading

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Content Marketing for Dimwits


What exactly is content marketing? Well, it’s a little like drug dealing, only without the illegal, illicit and immoral aspects.

If you have been under a rock these past few years, I can understand if you don’t know of which I speak, but content marketing is the new model for marketing to individuals (B2C) and companies (B2B). Continue reading

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