If the digital experience in traditional firms is limited and overhead top heavy with traditional marketing executives, it will create a “falling behind with little hope of catching up” belief system unless things change rapidly. In this sweeping digital age, that is a formula for disaster. Continue reading
If no one has said this to you yet, welcome to the age of content. Since its humble beginnings (can you say the Bible?) as story telling, content is all about getting the word out about your product or service in such a way that is anti-selling, and pro-relationship building. Continue reading
From now until July 4th, the Kindle version is only $0.99. On the 5th of July it will revert to $19.95.
The print version will be available in a few weeks @ $27.95. Continue reading
Is your marketing agency blog showing signs that you are not taking care of your needs in deference to your clients? The Cobbler’s Kids often were barefoot, and when they did have shoes, the replacement or updating of them … Continue reading
If you read my articles, you know I don’t take sides in much of anything, I merely write content about the aspects of business, marketing, entrepreneurship etc. I do, however, use the internet as a research vehicle for my writing, … Continue reading
What’s even weirder is that, with 5% of the followers of The Washington Post and The New York Times has, gets more +1s than any other newspaper. With 33,206 +1s per week on average, the Post is the only major U.S. paper (with more than 200 followers) that gets a significant multiple of weekly +1s per follower. It gets 1.7 +1s per person encircling it, and the rest of the leaders get a small fraction of their follower count. Continue reading
Not everyone writes their own marketing material, in fact, there are word farms generating hundreds of articles per hour, specifically for inbound marketing agencies (among others). These agencies are buying automated content and reselling it as original material … Continue reading