Tag Archives: emerging enterprise

7 Thoughts for Start Ups


Remember, potential investors want to know “what’s in it for me,” so tailor your summary in such a way as to show how their investment may grow as levels of investment come in. For instance, at the very early stage, shares may be worth one dollar (or whatever amount you decide on), but once the next round of funding is requested, that level of shares may be worth two or three dollars. That means that early investors have the greatest amount of potential gain. Continue reading

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It’s Not If, But When?


Today’s experts in the field have learned the truth that it is all about making a connection with an individual, rather than shot-gunning they are rifling their messages to consumers. Marketers and advertisers know exactly where the eyes are, and they are on their mobile devices. No longer, is the mobile phone a luxury or “for emergency use only” device, it is the extension of our communications abilities, our vehicle to connect. Continue reading

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The Lucky Seven Must Do’s for Marketing Plans


It is of little consequence if your business is online or brick and mortar, a product or service type of business, small or large. All businesses need to utilize a formal plan, however constructed, as long as it is on paper. If you commit anything to paper, your focus will be enhanced by that action. Continue reading

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Consumers Win – Sellers Lose


Right now, most struggling small businesses are searching for that panacea that will catapult them out of the doldrums and into black ink once again. Just remember this:

“A drowning man will even grasp at the blade of a sword.” What may seem like a good idea may turn out to be otherwise. Continue reading

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Daily Deals Will Cost $$$$$


Why not use mobile marketing campaigns for capturing customers? Sure, Groupon® and Living Social®, Gilt City®, Idilly®, Zully® and a host of others all can bring in customers, but at what cost? By incorporating a mobile marketing campaign along with it (or stand alone) by in-house advertising of a “Members Only” club, would-be joiners can simply “text to join” and you capture their data for as long as they remain in the “Club.”
My Gift to you is the concept of growing a loyal, dedicated customer base in which you can market to, reward, survey, coupon and an imagination’s worth of marketing opportunities Continue reading

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Retail Rallies Around Mobile – mHealth Uncertain of its Use


This article was originally published on The Growth Masters Daily (thegrowthmastersdaily.com) Retail Rallies Around Mobile – mHealth Uncertain of its Use By David J Dunworth O. C. E. As recently reported by Millennial Media (see SMART Report-April,’11), mobile commerce and … Continue reading

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Mobile Money Transactions Going Global


Reported recently in a new research report by Berg Insight®, mobile money users will grow from 133 million users in 2010 to reach more than 700 million users in 2015. The total value of mobile money transactions will reach more than $215 Billion U.S. Continue reading

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Email, Social Media or What?


Time is a cost that most marketers seem to take
little notice of, unless they are using direct mail. The fact of the matter is,
all forms of communications take time to prepare, deliver, monitor and analyze
results for their success or failure. Time is the great equalizer, and therefore
is something that must be taken into account. While there are virtual assistants
that can Tweet, Post on Facebook or send out mass emails, there are costs
involved. Continue reading

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Top Ten Must-Have Skills Every Entrepreneur Needs Part 2


The point is that, as an entrepreneur, it is important to know your limitations, fill in the shortcomings you have with competent people and let the experts do what they do. Continue reading

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Top Ten Must Have Skills Every Entrepreneur Needs Part 1


Like a toolbox full of items, skill sets are what’s used to build a successful business. Continue reading

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