Tag Archives: living social

Consumers Win – Sellers Lose


Right now, most struggling small businesses are searching for that panacea that will catapult them out of the doldrums and into black ink once again. Just remember this:

“A drowning man will even grasp at the blade of a sword.” What may seem like a good idea may turn out to be otherwise. Continue reading

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Daily Deals Will Cost $$$$$


Why not use mobile marketing campaigns for capturing customers? Sure, Groupon® and Living Social®, Gilt City®, Idilly®, Zully® and a host of others all can bring in customers, but at what cost? By incorporating a mobile marketing campaign along with it (or stand alone) by in-house advertising of a “Members Only” club, would-be joiners can simply “text to join” and you capture their data for as long as they remain in the “Club.”
My Gift to you is the concept of growing a loyal, dedicated customer base in which you can market to, reward, survey, coupon and an imagination’s worth of marketing opportunities Continue reading

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