Tag Archives: mobile marketing

The Retail and Tablet Disconnect


As stated by W. Sean Ford, COO and CMO of Zmags, “Only one quarter of retailers are ready to take a consumer through checkout over tablets, but 49 percent of today’s tablet owners said they plan to shop even more next year using their device.” Continue reading

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Hubspot’s 17 R’s of Savvy Mobile Marketing


THIS IS A TERRIFIC EXAMPLE OF HOW TO DO IT RIGHT! ENJOY! Source: blog.hubspot.com via HubSpot on Pinterest

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Content Marketing for Dimwits


What exactly is content marketing? Well, it’s a little like drug dealing, only without the illegal, illicit and immoral aspects.

If you have been under a rock these past few years, I can understand if you don’t know of which I speak, but content marketing is the new model for marketing to individuals (B2C) and companies (B2B). Continue reading

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Mobile Marketing Vs Deal of the Day Marketing


This article was originally published by The Growth Masters Daily (www.thegrowthmastersdaily.com) Deal of the Day Vs Mobile Marketing The company known as Groupon has revolutionized email marketing, becoming a multi-billion dollar valued business and did it in a mere two … Continue reading

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The Morning After The Deal of the Day


Like all good things, however, nothing is a perfect solution for business growth and sustainability. Continue reading

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It’s Not If, But When?


Today’s experts in the field have learned the truth that it is all about making a connection with an individual, rather than shot-gunning they are rifling their messages to consumers. Marketers and advertisers know exactly where the eyes are, and they are on their mobile devices. No longer, is the mobile phone a luxury or “for emergency use only” device, it is the extension of our communications abilities, our vehicle to connect. Continue reading

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Got S.M.E.?


This article was originally published at The Daily Blogma (www.dailyblogma.com). July 19, 2011 Got S.M.E.? By David J Dunworth O. C. E.     So tell me, do you have social-marketing expertise?  Think you have what it takes to claim “subject … Continue reading

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Got Mobile?


With U.S. business marketplace feverishly working toward incorporating mobile into their marketing and communications mix, it is estimated that by the end of 2012, 30% of all business will have mobile technology as part of their routine operating plan. Continue reading

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Daily Deals Will Cost $$$$$


Why not use mobile marketing campaigns for capturing customers? Sure, Groupon® and Living Social®, Gilt City®, Idilly®, Zully® and a host of others all can bring in customers, but at what cost? By incorporating a mobile marketing campaign along with it (or stand alone) by in-house advertising of a “Members Only” club, would-be joiners can simply “text to join” and you capture their data for as long as they remain in the “Club.”
My Gift to you is the concept of growing a loyal, dedicated customer base in which you can market to, reward, survey, coupon and an imagination’s worth of marketing opportunities Continue reading

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Retail Rallies Around Mobile – mHealth Uncertain of its Use


This article was originally published on The Growth Masters Daily (thegrowthmastersdaily.com) Retail Rallies Around Mobile – mHealth Uncertain of its Use By David J Dunworth O. C. E. As recently reported by Millennial Media (see SMART Report-April,’11), mobile commerce and … Continue reading

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