Tag Archives: planning

The Lucky Seven Must Do’s for Marketing Plans


It is of little consequence if your business is online or brick and mortar, a product or service type of business, small or large. All businesses need to utilize a formal plan, however constructed, as long as it is on paper. If you commit anything to paper, your focus will be enhanced by that action. Continue reading

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Advertising and Branding – Two Sides of the Same Coin


There will be a long list of ideas, strategies, concepts and statements that come from the process, and need to be documented for possible later use. Who knows, you may identify a product life extension idea that can be used down the road. Continue reading

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The Circle of Business Success


Through this process, every aspect of business should be central to the organization. What I mean is that everything should be available to the entire planning team, from marketing and sales to operations, finance and senior leadership. A single marketing calendar for promotions, sales strategic planning so that it can coincide with marketing, finance to ensure that funds will be available to support the sales and marketing activities and operations to ensure that staffing levels, raw materials and resources are on hand and ready for production. The entire supply chain is affected, and therefore should be an active participant of the “Circle” team. Continue reading

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Customer-Centric Focus for Today’s Emerging Enterprise


READ MY LIPS! It’s all about the customer! Nothing done in any business should be without total consideration of the customer: for without them, there is nothing. Continue reading

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How to Build a Successful Email Campaign


It’s as simple as 1, 2, 3. From email marketing, newsletters and couponing, an effective campaign can develop quickly. Even if you are new to the email campaign concept, you can accomplish a formidable marketing weapon that will positively influence your brand, customer satisfaction and revenue stream. Continue reading

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Choosing the Right Partner


A leader must make sound judgements when creating a winning team, and that includes partners in the endeavor. Continue reading

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Is running a company like U.S. foreign policy?


John Quincy Adams once stated, “America does not go abroad in search of monsters to destroy.” Yet here we are on another “humanitarian” involvement.
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Entrepreneurship after Military Service


The Over-Caffeinated Entrepreneur Entrepreneurship after Military Service By David J Dunworth Your service to this great country is commendable, and now that you have returned, you need to go on with your life.  Depending on your individual situation, the job … Continue reading

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Everything You Want to Know About a Product Launch…But Were Afraid to Ask!


“This article was originally published in The National Networker Newsletter (http://www.TheNationalNetworker.com), and is reprinted with permission. This article may not be reproduced in whole or part without including the name of this author and an acknowledgement of the fact the … Continue reading

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Kick Starting the Start Up Pt. 2 of 4


Just a reminder: Part One introduces the process of idea generation and an overview of what is necessary to take it to another level. Remember the 4 step process? The Idea – It’s Not Rocket Science (unless it is)  Plan … Continue reading

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