Tag Archives: strategy

Daily Deals Will Cost $$$$$


Why not use mobile marketing campaigns for capturing customers? Sure, Groupon® and Living Social®, Gilt City®, Idilly®, Zully® and a host of others all can bring in customers, but at what cost? By incorporating a mobile marketing campaign along with it (or stand alone) by in-house advertising of a “Members Only” club, would-be joiners can simply “text to join” and you capture their data for as long as they remain in the “Club.”
My Gift to you is the concept of growing a loyal, dedicated customer base in which you can market to, reward, survey, coupon and an imagination’s worth of marketing opportunities Continue reading

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Top Ten Must Have Skills Every Entrepreneur Needs Part 1


Like a toolbox full of items, skill sets are what’s used to build a successful business. Continue reading

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Advertising and Branding – Two Sides of the Same Coin


There will be a long list of ideas, strategies, concepts and statements that come from the process, and need to be documented for possible later use. Who knows, you may identify a product life extension idea that can be used down the road. Continue reading

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The Circle of Business Success


Through this process, every aspect of business should be central to the organization. What I mean is that everything should be available to the entire planning team, from marketing and sales to operations, finance and senior leadership. A single marketing calendar for promotions, sales strategic planning so that it can coincide with marketing, finance to ensure that funds will be available to support the sales and marketing activities and operations to ensure that staffing levels, raw materials and resources are on hand and ready for production. The entire supply chain is affected, and therefore should be an active participant of the “Circle” team. Continue reading

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Making the Email Marketing Campaign Decision


Think about it; does it make sense to run an email campaign? That depends. First of all, there is the creation, the scheduling and the tracking of the data received as a result of it. If you read my recent article on your first email marketing campaign, you already know how easy it can be. Now, more than ever, at least since the very early stages of the web and email, it can become extremely profitable.

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Bad One Man Theater


“Never act alone, that is, unless you are willing to live completely alone with the results. For if you make your business decisions in a vacuum, more than likely your outcomes will be less than joyous to those in your life. Everyone needs a critic, so use the people closest to you to help guide your thinking. Continue reading

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Kick Starting the Start Up Part 4 of 4


So far this four part series has covered what it takes to get that start up business from the idea stage through to funding. Now we are to cover the final aspect of the series, the marketing and advertising of … Continue reading

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Back to the Future


We are constantly learning and applying new information in our daily lives. If not, we might as well stop living. Continue reading

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The 5 Greatest Contributors to Scar Tissue


Learning from someone else’s mistakes is far less expensive and painful than doing it yourself. This article focuses on 5 major mistakes to avoid. Continue reading

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Kick-Starting the Start Up Pt. 1 of 4


Kick Starting the Start Up is a 4 part article showcasing the processes necessary to succeed in going from pre-idea stage to full blown success. Continue reading

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