Tag Archives: the over-caffeinated entrepreneur

Why Traditional Marketing Agencies are Failing……….. and what to do about it

If the digital experience in traditional firms is limited and overhead top heavy with traditional marketing executives, it will create a “falling behind with little hope of catching up” belief system unless things change rapidly. In this sweeping digital age, that is a formula for disaster. Continue reading

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Profitable Article and Blog Writing

If no one has said this to you yet, welcome to the age of content. Since its humble beginnings (can you say the Bible?) as story telling, content is all about getting the word out about your product or service in such a way that is anti-selling, and pro-relationship building. Continue reading

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Announcing! The Entrepreneur’s Bill of Rights

From now until July 4th, the Kindle version is only $0.99. On the 5th of July it will revert to $19.95.

The print version will be available in a few weeks @ $27.95. Continue reading

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Is Your Marketing Agency Blog Like the Cobbler’s Kids?

  Is your marketing agency blog showing signs that you are not taking care of your needs in deference to your clients?  The Cobbler’s Kids often were barefoot, and when they did have shoes, the replacement or updating of them … Continue reading

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Key Question: Will a Social Media Marketing Campaign Really Work?

It depends on what you are trying to accomplish. In fact, unless you undertake a comprehensive marketing analysis (what I prefer to call a current state inbound marketing survey), the answer will elude you completely. Continue reading

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Is Print Truly Dead?

What’s even weirder is that, with 5% of the followers of The Washington Post and The New York Times has, gets more +1s than any other newspaper. With 33,206 +1s per week on average, the Post is the only major U.S. paper (with more than 200 followers) that gets a significant multiple of weekly +1s per follower. It gets 1.7 +1s per person encircling it, and the rest of the leaders get a small fraction of their follower count. Continue reading

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The Content Marketing Payoff

Precious few dollars can be wasted on marketing, so when money is invested, the content marketing payoff must be sizable, and recognizable.  We all (most of us anyway) realize that the traditional marketing and sales model is ineffective, and with … Continue reading

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Content Farms……Phoooie!

     Not everyone writes their own marketing material, in fact, there are word farms generating hundreds of articles per hour, specifically for inbound marketing agencies (among others). These agencies are buying automated content and reselling it as original material … Continue reading

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True to Your Corporate Values?

  In the good old days, corporations formulated their brands and corporate values from the inside out. That is to say, that the deeply held values of the person at the top insisted that the entire organization hold true to … Continue reading

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Hey Small Business! How to Improve Your Google Listing

How to Improve Your Google Listing  and Any Other Top Search Engines According to Wikipedia, the definition of a web directory listing is as follows: A web directory listing or link directory is a directory on the World Wide Web. … Continue reading

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